Search engine optimization (SEO) is one of the most important components of any digital marketing strategy. It is the process of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to increase visibility, increase website traffic, and ultimately improve conversions.
As technology evolves, so does the SEO landscape. In this article, we explore top tech SEO techniques and more.
1- Mobile-First Indexing
Mobile-first indexing is the process of indexing and ranking website content based on mobile versions. As more people use mobile devices to access the Internet, optimizing websites for mobile devices has become a necessity.
Google announced the use of a mobile-first index as the primary way to index and rank websites. This means that if your website isn’t mobile-friendly, it won’t rank in search results. To make your site mobile-friendly, you need to use a responsive layout that fits a variety of screen sizes, use large fonts, and avoid using Flash
2- Voice Search Optimization
Voice search is becoming increasingly popular as more people use virtual assistants like Alexa and Google Assistant. Voice search optimization involves optimizing your site for voice search queries. This includes using natural language and long-tail keywords, as well as providing concise and appropriate information. To optimize voice search, you should also ensure that your site is mobile-friendly and that your site is set up with schema and markup.
3- Site Speed Optimization
Site speed is an important factor in SEO. Google said site speed is a ranking factor and faster websites will rise in search results. Site speed optimization is to reduce website loading time. There are many ways to optimize site speed, including compressing images, minimizing code, and using a content delivery network (CDN).
4- Technical SEO
Technical SEO refers to the process of optimizing the underlying rules and policies of a website to make it search engine friendly. Technical SEO involves optimizing website design, meta tags, and URLs. It also includes making sure your website doesn’t have broken links and that search engines can easily crawl and index your content.
5- Featured Snippets
Featured snippets are a rich source of results that appear at the top of the SERP. They summarize the answer to the user’s question, and can be a great way to drive more traffic to your website. To optimize the display of small details, you need to use data structures and schema markup to help search engines understand the content on your website.
6- Artificial Intelligence
Artificial intelligence (AI) is becoming increasingly important in SEO. A-based tools can help improve site speed, improve content quality, and improve user experience. For example, Google’s AI-based algorithm, BERT, can help improve search results by understanding the context and intent behind a user’s query.
7- Visual Search Optimization
Visual search optimization is the process of optimizing images and videos for search engines. Visual search optimization includes the use of descriptive file names, alt tags, and structured data. It also includes ensuring that images and video are properly compressed and optimized for fast load times.
8- Local SEO
Local SEO is the process of optimizing a website to rank higher in search results for specific locations. Local SEO includes optimizing Google My Business listings, creating local citations, and using structured data to mark up location-specific information on your website.
